The Strategic Element in the Branding Process   The Client is the author and we are the interpreter" said Bart Crosby and he was so right! Many times we speak about the brand strategy but few marketers and consultants correctly understand its role. Read the full article (Romanian only) ...
	Books come alive   Thursday evening everybody is invited to an exciting literary event in Iperium Pub where good music and vine will also be present. Read the full article (Romanian only) ...
	The whole country is a festival. A Jazz Festival   ... an impeccable organisation, thanks to the Pro Art Hermannstadt Foundation and to the iDesign team. A success against all who stood against it – including TVR, who boycotted the manifestation. And, next year, perhaps it will be even better . Read the full article (Romanian only) ...
	Reality makers - a brand's character   When taking into consideration the human personality the character of a person is probably the main attribute which determines us to guide our choices under the liking and disliking principle.Unconsciously we found our perceptions of the surrounding world. Read the full article (Romanian only) ...
	Sibiu Jazz Festival 2007: an edition for the young generation   It exists since 1970, and it's known at an international level since 1977 : Sibiu Jazz Festival is the oldest event dedicated to jazz in Romania and one of the oldest ones in the world. This year, at its 37'th edition Read the full article (Romanian only)...
	Reality makers - a brand's temperament   A brand's positioning, it's fundamental idea can become a defining aspect of those which consume the specified brand. Passing over the intrinsic attributes of a product or service we get to be what we consume as far as brands are concerned. Read the full article (Romanian only) ...
	iDesign Romania supports Sibiu's jazz movement   Sibiu Jazz Festival's 37'th edition is a project realized in partnership with iDesign Romania. Regarded by iDesign mostly as a CSR act the project meant a rebranding process, the creation of the Festival's new website www.sibiujazz.eu, realizing the marketing strategy, the communication strategy and the PR component. Read the full article (Romanian only)...
	Reality makers   The brand itself was conceived to offer a consumable entity to its public, a living organism, nicely outlined by its identity.It borrows and attributes itself values and valences which are part of the everyday life of its public and it spreads messages which are strongly related to its asprirations. Read the full article (Romanian only) ...
	A logo is not a brand!   Rares Budac, iDesign Romania's CEO, talks about branding and also brings a local perspective, from Sibiu : "A printing-house, an advertising production company or a design studio do not deliver more than a brand touchpoint." Read the full article (Romanian only)...
	iDesign supports Sibiu culture   SIBIU- iDesign is involved in a self-designed series of events for the social integration of minorities, support of culture, the arts, and health, and in the future it plans to expand those areas in which the company could be useful to society and the community, according to the company. Read the full article ...