Challenge

  ASCIR is a group of dynamic Roma and Romanian people, open minded, willing and prepared to create new things, believing that the good changes for poor people is possible through a large social partnership.

  All their members have access to different services offered by professionals with licenses in many fields, like: social work, socio-psycho-pedagogy, law, journalism, IT, psychology. ASCIR has collaborators from Romania and foreign countries. They wanted to stand out from the dullness and the "grey" color they usually were associated with.

  Solution

  Help, care, community, neighbor, friend, involvement, were some of the words that needed to find themselves into the new identity of ASCIR. The idea was to include them all in a smile, because we think this is the best symbol to link all of them together.

  The dullness was gone. We also helped them with their strategy, approach and gave them a few pointers for the PR. The website that followed was created on the same idea with an accent on the usability this time. Warm living colors were used to give a friendly touch to everything.

Awarded project BBW CSR 2007.

Visit : www.ascir.ro