Challenge

  Starting up as a small internet provider, like many other start-ups Asconet found it’s self booming in no time. From a few leased lines in 2001, they have managed to become an advanced solution provider by January 2003, when they decided it was time to give us a call.

  Long story short the entire marketing communication was a mixture of amateurish and fast self-made promos. It was time for a professional touch.

  Solution

  We have started listening their problems in early January and by the end of the month, we had a strategy in mind. The solution was our first true branding, interactive media and strategic consulting project.

  We have analyzed, discussed, consulted, solved, worked hard and designed a new emerging brand. Starting with the communication strategy and identifying the targeted market's needs and aspirations, to corporate identity, guidelines, direct marketing and interactive media we made it all visible in less that 6 months.

  The result was overwhelming at the time. The first through thought and implemented IT&C brand in Sibiu’s market started making waves. Asconet is now the largest independent provider in Sibiu county, with an annual turnover of 400.000 euros (2006 estimate).