Challenge

   In 2004 Compendeon`s team approached us to develop the guidelines of their identity and the new corporate website.

  Compendeon, as an autonomous and independent firm, offers pension funds a complete range of top quality services such as strategic consultancy, pension management, pension execution, asset management and communication.

  Compendeon assigned iDesign to create the corporate website focusing on three large goals: brand awareness, brand loyalty and service awareness. There was also an avid need for a complex web marketing program, to deliver and analyze the information to the niche market.

  Solution

   After listening to their problems our team began the process of analyzing, discussing, consulting in order to come up with the best solution. The result was a successful implementation of their identity, brand platform and harmonization and the new corporate website.

  Based on the experience of creating identity materials and strategies for the company, iDesign extended the design further, keeping the same guidelines as in print and collaterals.

  As any leader needs a leading solution, the communication concept developed by us along with the client was broadened to fit the further development of the business.