Challenge

   To communicate, the largest industrial park in today's Romania, an over 100 ha wide location, was designed to accommodate the latest requirements of todays industry. In such a competitive field as nowadays real-estate development solutions the park awaited customers with innovative state of the art services.

  They contacted us and asked for our help in order to create a powerful brand for their project.

  Solution

  After a series of discussions our team began the process of establishing the corporate identity and than offered the naming solution : HiPark (Hermannstadt Industrial Park). The challenge was to create an identity to reflect the professional services offered by HiPark, but also to have a friendly touch.

  From here we began to create starting from the name itself. Hi-Hello association emerged and the friendliness problem was solved. All the material and approach followed the idea of a welcome message, a personal salute with a friendly face.

  Furthermore we assisted them in creating a strong and viable marketing communication strategy that would guaranty them the much needed full success in their field of action. Once these processes completed we went ahead and created a website as the final touch of our work.