Challenge

   Ivy Jewelry Co. Ltd. Is a company located in Beijing , China . It's a manufacturer of sterling silver adornments, specialized in all range of body jewelry like: bracelets, rings, earrings, necklaces, bangles. Their skilled and veteran craftsmen make casting jewelry that never wears.

   Ivy Jewelry wanted an identity and a web design to showcase the high quality of their products and their prompt services.

  Solution

  Based on one of the Ivy Jewelry's main ideas: “Unique people have unique tastes!”, we developed a website and an identity, best described by the slogan: ”silvery attitude”. The fading effect of the jewelry (that appears and fades away, with the stones shining in their original color) and the silver-grey of the site with the orange slogan combined, made the site simple, but with attitude.

  The logo is a typographic treatment of the brand symbolizing good taste and the slogan-“silvery attitude”- is bringing attitude to the brand values, focusing on costumers choices for silver jewelry, also reflecting fine taste and exquisite feelings.

  The site and the identity created reflect simplicity in perfect harmony with the Ivy Jewels desire to make jewelry that reflects the personality.